"Tajir, A Pakistani B2B ecommerce, raises $17m in its round

The Lahore-based startup raised $17 million in its round led by the American VC. The list of investors also included Y Combinator Continuity Fund, AAVCF, Fatima Gobi Ventures, Flexport, Golden Gate Ventures, Liberty City Ventures, VentureSouq, and angel investors, including Flexport CEO Ryan Petersen and Figma CEO Dylan Field, according to menabytes. Important to note here is that this was American VC’s first investment in a Pakistani startup, indicating the growing recognition of Pakistani startups by International investors. Tajir plans to use this investment to extend its operations to Karachi.

Finding their father’s wholesale retail (FMCG) to be “inefficient,” Babar and Ismail khan decided to launch “Tajir,” an online retail store, to make the distribution faster and accessible for a more significant number of businesses.

Tajir’s consumer-friendly and easy-to-use website and mobile application allow businesses to buy or sell via few clicks, making the process efficient. The startup has grown by a considerable amount to serving around 15000 customers to this date.

Another Pakistani startup yet again proves the importance of adapting to the changing technological environment, creating opportunities, and then capitalizing on them.