Business Central Admin Founded by Maneeha Ejaz in 2019, Maneeha’s is an Instagram-based online fashion brand that targets consumers through its exceptional clothing designs and marketing and promotional strategies. Currently, the page is at 19.3K followers and has successfully launched several collections.
With the rise of covid-19 cases in Pakistan in 2020, the economy of Pakistan was hit dramatically. Several businesses suffered at the hand of this economic crisis; some even had to shut down. Although online, Maneeha’s still needs to produce its products, and thus its sales could have suffered due to several lockdowns and restrictions if it wasn’t for the strong determination. However, regardless of the situation, Maneeha’s managed to maintain and increase its market share through its continuous efforts.
Maneeha’s serves as an excellent example for entrepreneurs of Pakistan to utilize digital platforms to enter the market with their innovative ideas and focus on continuous efforts, regardless of the situation, to boost their growth and maintain their share.
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