Business Central Admin Daraz has been given exclusive live streaming rights for the entirety of the upcoming bilateral international cricket season by the Pakistan Cricket Board (PCB).
The upcoming season, which will start on September 17 with the first ODI between Pakistan and New Zealand at Pindi Cricket stadium, Rawalpindi, is set to be one of the country’s busiest, with tours by New Zealand, England (men’s and women’s teams), West Indies and Australia.
Under the new partnership, Daraz will allow its users to watch live streams of matches free of cost and without ads, on its recently launched DarazLive platform.
Wasim Khan, the CEO of PCB, said, “I am excited to welcome Daraz on board as our exclusive live streaming partner for the Pakistan region. Cricket is Pakistan’s biggest passion point and we are keen to make the game more accessible for our fans. Our Commercial Team has focused on digital growth and this live streaming partnership is a great achievement for us as an organization”.
He went on to add, “I am confident that our partnership with Daraz will grow bigger and better in line with our strategic vision to take a futuristic approach for value-addition and addressing changing behaviors and needs of our fans, especially the youth.”
Ammar Hassan, the Chief Marketing Officer at Daraz, said regarding the partnership, “we are extremely proud to partner with PCB for exclusive digital broadcasting rights for Pakistan cricket home series till March 2022. Live commerce is the next big thing and we want to bring the same trend in Pakistan.”
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